Having recently attended a number of events this autumn to speak with university students, young professionals, and small business owners, I’ve fielded many questions about what reading I would recommend to them.
While I’ve previously shared my thoughts on this topic, my journey has taken me down many paths and through many hoops in the three years since then. I have a few more thoughts to share.
The big one is that everybody should learn Sales. > Cue groans <
Listen, I get it: ‘selling’ is thought of as something dirty… but that’s such an outdated notion. The reality is that we are all selling, all of the time. Selling is the art and science of…