Every so often, people talk about how it's so worthwhile to invest in higher quality rather than just buying something, that it pays for itself in the long run. While I've often found this to be a poor excuse attempting to justify expensive purchase decisions, there are exceptions.

2017 was a most fortunate year where I found not one, but a handful of these exceptions. These unicorn purchases transformed certain aspects of my day-to-day experience and have radically improved my enjoyment of life. I am happy to share this and endorse these products :) 

So, without further ado, here we go!

Since joining Convertus back in April of 2017, it was my goal to rapidly ramp up my knowledge about the automotive and digital marketing industries, plus how they intersect. It's been a steep learning curve this past half-year where I picked up the ins and outs of the local dealership's interests through to the OEM's.

I was fortunate to attend the DealerTalK Calgary event put on by Kijiji earlier this month. There I connected with many of the brilliant minds in this space. As a relative newbie to any subject matter, I always pay very close attention to the industry jargon used by the wizened and hardened veterans of the space...